Our Mission 

Our company’s identity “From the Earth… for the Earth®” reflects our mission to harness the power of natural materials to promote world food production, environmental stewardship, operational efficiency, sustainability, and a healthier workplace while being cost-effective and socially responsible in creating business opportunities.

Our Values 

Greenovative Technologies remains true to the original values set forth by our parent company’s founder, Jirair Hovnanian, and practiced by Mr. Hovnanian for over 45 years. We conduct business in an atmosphere of transparency, trust and respect, adhering to the highest standards of integrity and providing outstanding customer service to our valued partners. 

Our current products, EcoHancer™ and Total System Solution®, reflect both our mission and our values. We are firm believers in thorough field-testing to ensure that our customers are always satisfied with the end result. These products exemplify our identity “From the Earth… for the Earth®”, and Greenovative Technologies shall maintain such course as our portfolio expands bringing other revolutionary products to market. Learn more about our commitment to the environment and the community on JSH international’s website.